My Role
Role: Head of Product + Design
Reported to: Founders
Project
Below are screenshots of a three-month process that started with generative customer discovery and ended with a launch in the App Store. I was instrumental in driving clarity of scope for a mobile experience for a highly complex product. The capture flow and collection engagement model is a targeted solution that is our current foundation for NFT capture of physical objects for verification.
This case study in in development. More detail to follow
Discovery process screenshots
I conducted Interviews synthesized in trello to find shared behaviors
I then led the team through the process of mapping personas and needs to our backlog + zero-to-one opportunities
I wrote eight discrete personas complete with high-level JTBDs and mapped them to industry segments
We tested concepts with newly created customer council and scored them with the Kano Model
