Lobus Mobile Product Strategy
A comprehensive strategy to enable on-location NFT capture for physical art objects to prove ownership, manage shares, and trade with peers.
[Altana Executive Vision][0]
The strategy, team, and cross-functional processes engineered to continually advance the Altana vision as we seek to create a living-breathing map of the global supply chain
Mixpanel Human-Centered, Outcomes-Driven Process
I implemented Mixpanel's first human-centered design process that was genuinely outcomes-driven leveraging deep customer involvement, HEART Metrics, usability testing, velocity management, and other methodologies to deliver our fastest speed-to-value to date.
Comcast Mobile Product Strategy
Holistically re-designed the See.it desktop and mobile apps to deliver improved user acquisition metrics. Executed market and user research to recommend product integration strategy to stakeholders.
YouScience Product UX
In response to poor retention and consumption data, my team leveraged information design, data visualization, and an upgraded information architecture to clarify the product value to users.
AOL Product UX
As part of a holistic go-to-market strategy for the AOL media team, my team researched, designed, and prototyped the enterprise solution that sourced the web for search trends in real-time to provide editorial content ideas to producers.
YouScience Marketing UX
Reacting quickly to marketing feedback and conversion metrics, I led the team that iterated at blazingly fast turnaround speed to deliver timely marketing messages for this newly launched product that measured students aptitudes and mapped them to careers.
Overdog Android Mobile UX
A holistic refactoring of user flows and visual design leveraging Android design patterns helped Overdog connect pro athletes to gamers and extend their market into the Google store.
Expo Tablet Prototype UX
Concept to prototype in 1 week: I worked with the founders of Expo to distill business goals into a product roadmap and fully functional prototype using a series problem/solution exercises and a hands-on team to deliver.
StudioNow Product Strategy & Design
Complete redesign of the SaaS product experience dedicated to helping Fortune 500 companies source talent, manage projects, and produce video at scale. Efforts include primary research, product strategy, pattern-driven component development, and comprehensive UX design. (Note: This case study is private)